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Vita Liberata Launches First Self-Tanner Applied with a Brush

Trystal Minerals is launching at Sephora.

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By: Marie Redding

Senior Editor, Rodman Media

Tanning brand Vita Liberata has launched Trystal Minerals at Sephora – and the brand is touting it as the world’s first self-tanning mineral bronzer. 

Trystal Minerals features  the brand’s Trystal3 technology, which allows DHA to activate from a dry crystalline form when placed in contact with skin that has been equipped with a layer of moisturizer or liquid foundation. The product is applied with a kabuki brush – making it the self-tanner to never need to come in contact with one’s hands. 

Alyson Hogg, Vita Liberata’s founder /  CEO, explained:

“Taking the fear out of tanning is at the core of what we do. Our unique non-toxic, organic, quick-drying formulas, Odour Remove and moisture locking technologies and our natural fade are what make our brand so accessible and easy-to-use. With the launch of Trystal Minerals, we are excited to revolutionize the category yet again. This product offers an unexpected paradigm shift in tanning that truly blurs the lines between cosmetics and tanning.”  


Beginning March 5th, the brand’s full line will roll out to over 300 Sephora inside J.C. Penney doors.

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